This, a follow up view building off my previous “preparation” blog.   Here’s where the rubber meets the road: vetting a business partner–and then allowing them to apply their expertise (so you can get results and not churn endlessly in something that lies beyond any area of proficiency/expertise).

Last time, I spoke of good old Abe Lincoln’s view of sharpening an ax–well, I’ve got one to grind right here.  Do a better job of vetting your partners.  Look for experience and integrity….then trust it and step aside.   Which doesn’t mean (at all) that clients shouldn’t be part of a collaborative process; but too much internal talent time gets spent  (i.e: wasted) “developing ideas” that often are far, far away from achieving the original objective, creating detours and roadblocks or have no possible, practical means of implementation based on restrictions of time and budget.  (This run-on sentence is purposeful–like many projects that seem to have no conclusion)  You certainly have better, more productive things to do than attempt to do your vendors job, right?

Don’t change (or stay with) vendors based on “likability” or “price”….find somebody that knows what is what; that adds genuine value–and then let them work to create the solutions you hired them to provide.  In an industry that is CONSTANTLY changing, the only ‘expert’ is one that is in the game–with a sharp ax.  Rather than second guessing every detail; perhaps you’d achieve more enlisting the services of a competent, trustworthy partner and OUTSOURCING THE PROCESS while respecting the very expertise of why you hired them in the first place.   Just sayin’…look for waste, especially in time & talent…and then let everyone (including yourself) channel efforts within their strengths and priorities.

Like ax sharpening Abe, my Dad applied simple, honest logic.  A favorite of his: “Lead, Follow or Get Out of The Way”…because Dad saw the end game.  Preparation ONLY matters if it’s followed by actually getting something done; and done right.


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